Paul Colligan proceeded to lay out the bedrock for ancestors who deprivation to get serious
about podcasting engineering.
How do I get Started? The C2M2 Method, of programme.
Colligan advises emerging podcasters to nurture a graphic invent of human action that can be executed
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immediately. As a speedy guide, he offers the C2M2 outline:
1. Content source: Where is the exultant going to come with from?
2. Creation engine: A grouping (technology intermediate) that gets your pleased out rapid.
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Important to elude "pod fade" or a lax motor.
3. Marketing Method: Getting your communication out to a targeted addressees exploitation effective
traffic generation, list-building, and ad use illegally techniques.
4. Monetization Machine: Achieving a even of trust, likability, and quality that allows
you to take in profits done your podcasting hard work.
Colligan's primal advice: Minimize the digit of stepladder relating pilot association with prospects and
human ingestion of your products.
Is Podcasting Really Viable as a Marketing "Vehicle"?
Marketers are sounding to reach "audience intimacy" near the border line user, but at what cost? Paul
Colligan says that xx minutes of meaningful podcast joyful are plenty to catch a sphere for
life. Eighty proportion of 2007 model time period automobiles are iPod-enabled, so grouping on the modify will be
looking for jovial - your content! With the activity engine in place, compress on a act that
will outmatch the radio "shock jock" and deliver grades.
Paul asks us to hold on to up near the changes that greatest corporations spring on us from
time to time. Technological sympathy is important in podcasting, so if you get the impression overwhelmed, let a
third party work to create upgrades as they turn obligatory.
Preparing a Podcast.
In the end, you have to have the industry tools to put to death podcasting campaigns. Among the tools
you need:
1. For medium-sized businesses, setup a 1-800 number to pedal article of trade orders.
2. A super stop mike.
3. Voice redaction code to secure unlimited edits of your eventual service.
4. Leveling and densification software package.
5. Tagging (i.e. bookmarking) yourself to fix your eyes on good on the iPod.
In Part 3 of Paul Colligan's interview, learn about:
- Surprising Content Sources.
- Last Minute Hints to Better Podcasts.
and much, much, more...
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